Why Use AdWords

Why Use AdWords

Why use Google Adwords is a pretty common question or phrase, that means there are a lot of advertisers and business owners out there who have heard about Google Adwords but they are not sure that how it can work for them. I believe that Google Adwords is a one of the most successful pay-per-click (PPC) advertising system. It can work for any type business and service.

Here Are Reasons

1. AdWords Is Scalable

One of the main challenge for any advertiser is searching sources that scale, means adwords does not need multiple efforts to get multiple leads. Google Adwords is highly scalable, that is why people spend millions of dollars a year on Adwords advertising. If someone create an Adwords campaign that is already converting at a profitable rate, then there is no reason to spend more on that campaign. You can increase your PPC budget and your leads and profits will increase respectively.

2. AdWords Is Measurable

In comparison to traditional way of marketing like TV and magazine advertising, online advertising is highly measurable, Google Adwords PPC advertising is one of the most measurable online advertising platform. It is very difficult to make exact measurements in SEO because you cannot know that what actions lead to increase or decreased rankings. As far as Social media is concern it is equally difficult to measure.

3. AdWords Is Flexible

Adwords offers a lot of options, so you can easily customize your campaign and ads according to your needs, relevant targeting the audience you must want to reach. Example below.

Specify Keyword match types: Only display your ads to people who search for an exact keyword you specify, like “washington apartment”,

Use Ad extension : To display product images, a phone number, a mega pack of links to your suite, your physical location, you can even initiate a chat or get an email adress right from SERP.

Narrow your audience : By location, time od day, language, browser or device type and more, in adwords you don't have to display your ads around the world.

4. AdWords Is Faster Than SEO

For new websites and blogs and businesses, it can take more than a month to see results from SEO. Adwords is a great platform to workaround for new businesses because you don't have to wait so long to see results. You can easily put resources into an Adwords campaign and start getting impressions and clicks immediately.

As an added bonus you can often get started on Adwords very cheaply. Google often offers vouchers (basically free PPC budget) for new advertisers.