Why Should You Care About Quality Score?
Should you be concerned about Quality Score? You probably should, but let’s find out for sure. Take a look at this list and see if any of the following apply to you:
a) You’re Paying Too Much – You’re annoyed at rising pay-per-click (PPC) advertising costs (or you wouldn’t mind paying less per click).
b) Your Competitors Seem to Be Beating You – You wish your sponsored ads would show up higher than those of your competitors, but without having to pay more.
c) You’re Dissatisfied with Your Campaign’s ROI – You want to run an AdWords campaign that maximizes profits and generates the most qualified leads, all while spending as little money as possible.
d) Lack of Resources – You understand the benefits of Quality Score but don’t have the time or energy to do anything about it, and aren’t sure exactly where to start.
e) All of the Above If you didn’t think “that’s me” with respect to any of the above, you probably aren’t doing any pay-per-click advertising. But if one or all of those problems apply to you, you’ve probably had some experience with Google AdWords.
The good news is there’s a single element that affects all of the aforementioned scenarios: Quality Score.
Improving your Quality Score will solve each and every one of the problems outlined above.
In this white paper, we’ll provide an in-depth look at Quality Score, including how it’s calculated, why it’s important, and the specific advice that Google offers on how to optimize Quality Score. We’ll also introduce WordStream, a software product specifically designed to improve Quality Score by simplifying, streamlining, and automating the repetitive, manual tasks that Google recommends in order to create high Quality Score ad campaigns, such as:
Finding specific and relevant keyword opportunities.
- Excluding irrelevant searches with negative keywords.
- Grouping thematically related keywords.
- Authoring specific, descriptive, and relevant ad text.
- And doing it all over and over again…
- After reading this white paper, you’ll have a clear understanding of what work needs to be
- done to realize the benefits of higher Quality Score, and you’ll know exactly where to start.
