Tips for creating successful text ads

It is really hard to set everything you want to say about your business in just a few words. Sit relax and take your time to decide what you want to do with your ad. Here are some guidelines for you to create your ads accuratly, engaging, to the point, then they hopefully brings you thousands of clicks.

Highlight Points that makes your business, product, or offer unique

Free shipping? Large selection? Huge Collection Tell people! Highlight features or areas that make your business stand out from the competition.

Include prices, promotions, and exclusives

If you have something special to offer, like discounts, buy one get two, make sure your customers see it. People are usually searching to make a decision about something. Give them what they need to help make their decision.

Tell your customers what they can do

If you want selling, tell people what they can buy, If you have some offers, tell people what they will get, strong verbs like Purchase, Book your Order, Sign up, Order, Call Now, tell your customers clearly what they have to do when they arrive on your website.

Include at least one of your keywords in your ad text

Including keywords in your text ads can catch attention of the people who searched for the keyword, and search engines show that your ad is related to what they want, the keyword you use will appear in bold in your ad.

Match your ad to your landing page

Take a look at the page on your website that you are linking to, which is known as the Landing Page. Be sure the promotions or products in your ads are included in that page. If visitors donot find what they expect to see when they reach your site, they might leave.

Appeal to customers viewing your ad on a mobile device

When customers are on the GO, certain informations might be more useful to them, like your store location or phone number or a particular message may grab their attention.

Experiment

Try to create four to five ads per ad group, they should contains different messages and see which performs the best with your visitors. Adwords can automatically show the better-performing ads within an ad group often.