Grow Your Business With Google Adwords

Pay per click (PPC) is an online advertising method which is used to drag traffic or visitors to a websites, in which advertisers pay the publisher when the ad is clicked. Search Engines like Google and Bing allows business and individuals to buy listing in their search results. These listings appear along with the natural, non paid search results.

AdWords & Bing ads appear above, below, and to the right side of natural search results.

PPC (Pay-Per-Click) a well known advertising technique in the world of nternet. Easily found on websites, on advertising networks, and especially on search engines, PPC advertising is made up of sponsored links which are known as text ads. Text ads are usually placed close to search results, where an advertiser pays a particular amount for a click on these links or banners and land on the advertiser's web page.


Pay per click (PPC) is nothing but bidding for the top or leading position on search engine results and listings. You can do this by buying or bidding on keyword phrases that are relevant to your products or services, the higher you bid, your ads got the higher or top position on the search results, the more the people will find your ad and click on it to go to your websites. Then you would pay the bidding price every time a visitor clicks through the website.

Below are the other names of PPC Advertising

• Pay per placement
• Pay per performance
• Pay per ranking
• Pay per position
• Cost per click (CPC)

These are the standard procedures of PPC Advertising.

• Creating an account on search engines and deposit funds.
• Make a Product relevant keyword list.
• Choosing up the landing pages carefully.
• Write an ad copy.
• Place the ads in the search engines.

Pay Per Click advertising has many benefits, Promoting your business online in an effective with PPC. 

Below are the benefits of PPC Advertising.

• PPC ads are implemented very quickly on search engines. Ads can go online within hour if search engines approved them and you paid for them.
• PPC advertising gives you quality and well targeted traffic.
• PPC advertising widens your reach.
• You can track your investment easily.

Create Your First Campaign On Adwords

Create Campaigns On Adwords

Choose the campaign type that's right for you

As soon as you get started with your campaign setup, adwords asked you to pick a camapign type. This will decide which settings you see as you customize your campaign, like which types of ads you will design and where customers can see them.

Choose the relevant campaign type which is appropriate for your goals. Keep in mind that once you saved your campaign type, changing types further means some features may be hidden or deactivated.

Campaign Types

When you create a campaign, adwords ask you to choose a campaign type. It is depend upon campaign type that which settings adwords will show you as you create or edit your campaign, setting like budget and targeting.

Before choosing campaign type you will have to pick which networks you want to target your ads, There are three types of network. Search Network only, Display Network only, or both Search & Display Network.

1. Search and Display Networks

In this Network your ads will show on the Google Search Network, which includes Google Search, Shopping, Maps, and search sites that partner with Google, like AOL, as well as on Google sites like Gmail, YouTube, Blogger and Google Finance, This is a good way to reach widest set of possible customers.

2. Search Network only

In this Network your ads will show on the Google Search Network, which includes Google Search, Shopping, Maps, and search sites that partner with Google, like AOL.

3. Display Network only

In this network your ads will show on Google's network of partner websites, as well as Google sites like Gmail, YouTube, Blogger and Google Finance.

Now you will have to choose which more specific subtype of campaign you want to create. If you want an effective campaign with least complications, Standard campaign type is good for you. Details of features of subtype of campaigns below.

Search and Display Network campaign types

Campaign Type	Summary	Available Features	Unavailable Features
Standard	Keyword-targeted text ads for Search and Display Networks	Basic location targeting. Basic bidding and budget settings. Common ad text extensions to include a phone number, URL, location, or social link.	Product ad extensions Advanced social and experimental settings Ad scheduling and ad delivery method options Advanced location options Advanced language targeting Mobile app extensions Advanced keyword matching IP exclusions The Display Network tab, which includes targeting methods such as managed placements, topics, remarketing, interest categories, and demographics
All features	All the features and options available for the Search and Display Networks	All the standard settings, plus ad delivery methods and all ad extensions	None

Search Network only campaign types

Campaign Type	Summary	Available Features	Unavailable Features
Standard	Keyword-targeted text ads showing on the Google Search  Network.	Basic location targeting Basic bidding and budget settings. Common ad text extensions to include a phone number, URL, location, or social link.	. Product ad extensions.  Advanced social and  experimental settings. Ad scheduling and ad delivery method options. Advanced location options. Advanced language targeting. Mobile app extensions. Advanced keyword matching. IP exclusions
Product listing ads	Ads promoting your product inventory from Google Merchant Center.	Features and options essential to providing product details. Advanced location options. Product ad extensions	Sitelinks. Advanced social and experimental settings. Advanced keyword matching.
All features	All the features and options available for the Search Network	All the standard settings, plus ad delivery methods and all ad extensions	None

Display Network only campaign types

Campaign Type	Summary	Available Features	Unavailable Features
All features	All the features and options available for the Display Network.	All the standard settings. Option to target by operating systems, device models, carriers and wireless networks. Ad delivery methods and all ad extensions.	None.
Mobile apps	Ads on the  Google / AdMob network of mobile apps.	Settings needed to reach users on mobile applications. Option to target by operating systems, device models, carriers and wireless networks. Ad scheduling and ad delivery method options	Product ad extensions. Advanced social and experimental settings. Advanced location options. Mobile app extensions. Advanced keyword matching. Sitelinks. Advanced language targeting. IP exclusions.
Remarketing	Ads targeting people who have previously visited your website	Keyword and audience features needed to create a remarketing campaign. Option to target by operating systems, device models, carriers and wireless networks. Advanced social settings	Advanced location options. Product ad extensions. Advanced keyword matching. Mobile app extensions. Advanced experimental settings.

Adwords Campaign Setting

Adwords Campaign Setting

There are few options in Adwords Campaign Setting.

General : This is the option where you should enter your campaign whatever you want and you can pick your campaign type here. Adwords enters a default name if you not your one. You should choose a campaign which clearly describe the theme of the campaign so that you can easily find it in your account. Your campaign name will not visible to your customers.

It is depends upon your choosen campaign type that which settings will be shown when you create or edit your campaign, such as Budget and Targetting.

Locations and Languages : Here you can select locations and languages, depending on your campaign type. Your ads will typically appear to people located in those location who have selected of those languages as their preference.

Networks and Devices : Here you can select networks type where you want your ads should appear, whether it is on search results pages like Google, or on other Google's partner sites to show ads, by default Enhanced Campaigns target all types of devices.

Bidding and Budget : Here you can choose a bidding option based on whether you want to bid on Impressions or Clicks, or if you want to automate your bidding. You can also define your daily budget, the very amount you want to spend on average each day for your ad campaign. Whatever your budget is totally depends upon you, and you also change your budget whenever you want.

Ad Extensions : Ad extensions let you include even more information with your ads. For example, you can select extensions that include your store address or phone number.

Advanced settings : There are several advanced settings from which you can choose:

• Schedule: set a start and end date for your campaign.

• Ad scheduling: choose certain days or hours of the week for your ads to show.

• Ad delivery: decide whether your ads should be shown evenly throughout the day, or when they're more likely to get clicks or conversions. 

Note : If a campaign contains multiple ads, the settings of that campaign apply to all ads within it. 

Hot Tips : If you've already set up a similar campaign and you want to use the same settings, you can save time by loading the settings from your existing campaign into your new campaign. You'will see this option in the General settings section, just under the campaign type.

Text Ads and Keyword Placements

HowTo Target Your Ads

Ads are essential part of a successful advertising campaign. Targetting ads to the right customers is a big challenge for your advertising campaign. You have to designed the perfect ads to attract your customers to your business. Your ads alone will not help you to reach your goal. Adwords offer different ways of targeting your ads.

Here are few steps below to target your ads on Google search and the Google Search Network.

Keyword Targeting

Choose words or phrases very relevant to your product or service, so that your ads appear when someone use those terms to search on Google or search partner sites, like AOL, you should create a highly relevant keyword list, so you increase your chances to show your ads to the most interested customers.

Location and Language Targeting

Choose the language and geographic locations, such as country, region or city, where your desired customers are located. After you set these targeting options, Google Adwords determines who to show your ads based on different factors.

Device Targeting

Choose to show ads when people search on their computers, mobile phones with full browsers, like iPhones and Android devices, or tablets. Depending on your goals. You can target one or multiple devices.