AdWords Dimensions Tips And Tutorials

AdWords Dimensions Tab Tips & Tutorials

People depends on the main AdWords tabs for their standard reports, at the campaign, ad group, keyword, and ad level, but there are a series of reports that offer a ton of great data all rolled up under the dimensions tab. Here I show you how to use Adwords dimensions tab to create your reports.

Available Reports In The AdWords Dimensions Tab

Below is a brief explanation of each of the reports – click the heading to find more detailed 

information on each report:

Time : This is dayparting information, the drop down allows you to slice and dice your data by day of the week, hour, etc. to gain insights about when your campaigns are the most successful. Click here for more information on the time report and dayparting.


Conversions : This gives you some additional information around your conversions, specifically a breakdown by conversion name or purpose.


Destination URL : This report shows you how specific destination URLs within your campaign are performing.

Demographic :This applies to certain sites on the content network that collect demographic data, and shows you the breakdown of how different demographics are responding to your campaigns.

Geographic : This report lets you slice and dice data by geography so you can better allocate your funds across different countries, states, etc.


Search Terms : This is effectively a search query report, and shows the same data you would get via a query report in the keywords tab.


Automatic Placements : This report shows you the placements your site is being placed on on the content network – it’s a bit like a search query report for content and display campaigns.


Free Clicks : The free clicks tab is something Google calls the ad interactions report, and shows you how people interact with different components of your ad, such as “get directions” or the product extensions ad plusbox.

Call Details : This report shows you actual data from the call metrics feature assuming you’ve enabled it, such as durations and area codes of calls.