Google AdWords Tools And Analysis Tab

Google AdWords Tools & Analysis Tab

What’s In The Tools And Analysis Tab?

Within the tools and analysis tab along the top navigation of AdWords, you’ll find a number of valuable AdWords tools:

Change History : This is home to a list of all of the changes within your AdWords account, along with who made them.
Conversions : This is a breakdown of the different conversions that have been recorded within your account.
Google Analytics : This allows you to sync Google Analytics with your AdWords account and gain some additional insights
from your campaigns.
Website Optimizer : This is a great, free resource for optimizing landing pages and conversions.
Keyword Tool : Of course the AdWords Keyword Tool is a means of identifying relevant terms to target within your paid search campaigns.
Traffic Estimator : This is a tool designed to help you estimate costs, average costs per click, and traffic for different keywords before you’ve actually run a campaign.
Placement Tool : Similar to the keyword tool, this allows you to identify placements that may be relevant to your display campaigns.
Contextual Targeting Tool : This tool helps you to build tightly themed keyword lists for display network campaigns.
Ad Preview & Diagnosis : This tool allows you to preview search results without accruing impressions, and can help you to diagnose potential issues with why your ad may not be showing.