Thursday 2 January 2014

Grow Your Business With Google Adwords



Pay per click (PPC) is an online advertising method which is used to drag traffic or visitors to a websites, in which advertisers pay the publisher when the ad is clicked. Search Engines like Google and Bing allows business and individuals to buy listing in their search results. These listings appear along with the natural, non paid search results.


AdWords & Bing ads appear above, below, and to the right side of natural search results.


PPC (Pay-Per-Click) a well known advertising technique in the world of nternet. Easily found on websites, on advertising networks, and especially on search engines, PPC advertising is made up of sponsored links which are known as text ads. Text ads are usually placed close to search results, where an advertiser pays a particular amount for a click on these links or banners and land on the advertiser's web page.


Pay per click (PPC) is nothing but bidding for the top or leading position on search engine results and listings. You can do this by buying or bidding on keyword phrases that are relevant to your products or services, the higher you bid, your ads got the higher or top position on the search results, the more the people will find your ad and click on it to go to your websites. Then you would pay the bidding price every time a visitor clicks through the website.

Below are the other names of PPC Advertising

  • Pay per placement
  • Pay per performance
  • Pay per ranking
  • Pay per position
  • Cost per click (CPC)

These are the standard procedures of PPC Advertising.

  • Creating an account on search engines and deposit funds.
  • Make a Product relevant keyword list.
  • Choosing up the landing pages carefully.
  • Write an ad copy.
  • Place the ads in the search engines.


Pay Per Click advertising has many benefits, Promoting your business online in an effective with PPC. 

Below are the benefits of PPC Advertising.
  • PPC ads are implemented very quickly on search engines. Ads can go online within hour if search engines approved them and you paid for them.
  • PPC advertising gives you quality and well targeted traffic.
  • PPC advertising widens your reach.
  • You can track your investment easily.