Adwords Campaign Setting

Adwords Campaign Setting

There are few options in Adwords Campaign Setting.

General : This is the option where you should enter your campaign whatever you want and you can pick your campaign type here. Adwords enters a default name if you not your one. You should choose a campaign which clearly describe the theme of the campaign so that you can easily find it in your account. Your campaign name will not visible to your customers.

It is depends upon your choosen campaign type that which settings will be shown when you create or edit your campaign, such as Budget and Targetting.

Locations and Languages : Here you can select locations and languages, depending on your campaign type. Your ads will typically appear to people located in those location who have selected of those languages as their preference.

Networks and Devices : Here you can select networks type where you want your ads should appear, whether it is on search results pages like Google, or on other Google's partner sites to show ads, by default Enhanced Campaigns target all types of devices.

Bidding and Budget : Here you can choose a bidding option based on whether you want to bid on Impressions or Clicks, or if you want to automate your bidding. You can also define your daily budget, the very amount you want to spend on average each day for your ad campaign. Whatever your budget is totally depends upon you, and you also change your budget whenever you want.

Ad Extensions : Ad extensions let you include even more information with your ads. For example, you can select extensions that include your store address or phone number.

Advanced settings : There are several advanced settings from which you can choose:

• Schedule: set a start and end date for your campaign.

• Ad scheduling: choose certain days or hours of the week for your ads to show.

• Ad delivery: decide whether your ads should be shown evenly throughout the day, or when they're more likely to get clicks or conversions. 

Note : If a campaign contains multiple ads, the settings of that campaign apply to all ads within it. 

Hot Tips : If you've already set up a similar campaign and you want to use the same settings, you can save time by loading the settings from your existing campaign into your new campaign. You'will see this option in the General settings section, just under the campaign type.