Create Your First Campaign On Adwords

Create Campaigns On Adwords

Choose the campaign type that's right for you

As soon as you get started with your campaign setup, adwords asked you to pick a camapign type. This will decide which settings you see as you customize your campaign, like which types of ads you will design and where customers can see them.

Choose the relevant campaign type which is appropriate for your goals. Keep in mind that once you saved your campaign type, changing types further means some features may be hidden or deactivated.

Campaign Types

When you create a campaign, adwords ask you to choose a campaign type. It is depend upon campaign type that which settings adwords will show you as you create or edit your campaign, setting like budget and targeting.

Before choosing campaign type you will have to pick which networks you want to target your ads, There are three types of network. Search Network only, Display Network only, or both Search & Display Network.

1. Search and Display Networks

In this Network your ads will show on the Google Search Network, which includes Google Search, Shopping, Maps, and search sites that partner with Google, like AOL, as well as on Google sites like Gmail, YouTube, Blogger and Google Finance, This is a good way to reach widest set of possible customers.

2. Search Network only

In this Network your ads will show on the Google Search Network, which includes Google Search, Shopping, Maps, and search sites that partner with Google, like AOL.

3. Display Network only

In this network your ads will show on Google's network of partner websites, as well as Google sites like Gmail, YouTube, Blogger and Google Finance.

Now you will have to choose which more specific subtype of campaign you want to create. If you want an effective campaign with least complications, Standard campaign type is good for you. Details of features of subtype of campaigns below.

Search and Display Network campaign types

Campaign Type	Summary	Available Features	Unavailable Features
Standard	Keyword-targeted text ads for Search and Display Networks	Basic location targeting. Basic bidding and budget settings. Common ad text extensions to include a phone number, URL, location, or social link.	Product ad extensions Advanced social and experimental settings Ad scheduling and ad delivery method options Advanced location options Advanced language targeting Mobile app extensions Advanced keyword matching IP exclusions The Display Network tab, which includes targeting methods such as managed placements, topics, remarketing, interest categories, and demographics
All features	All the features and options available for the Search and Display Networks	All the standard settings, plus ad delivery methods and all ad extensions	None

Search Network only campaign types

Campaign Type	Summary	Available Features	Unavailable Features
Standard	Keyword-targeted text ads showing on the Google Search  Network.	Basic location targeting Basic bidding and budget settings. Common ad text extensions to include a phone number, URL, location, or social link.	. Product ad extensions.  Advanced social and  experimental settings. Ad scheduling and ad delivery method options. Advanced location options. Advanced language targeting. Mobile app extensions. Advanced keyword matching. IP exclusions
Product listing ads	Ads promoting your product inventory from Google Merchant Center.	Features and options essential to providing product details. Advanced location options. Product ad extensions	Sitelinks. Advanced social and experimental settings. Advanced keyword matching.
All features	All the features and options available for the Search Network	All the standard settings, plus ad delivery methods and all ad extensions	None

Display Network only campaign types

Campaign Type	Summary	Available Features	Unavailable Features
All features	All the features and options available for the Display Network.	All the standard settings. Option to target by operating systems, device models, carriers and wireless networks. Ad delivery methods and all ad extensions.	None.
Mobile apps	Ads on the  Google / AdMob network of mobile apps.	Settings needed to reach users on mobile applications. Option to target by operating systems, device models, carriers and wireless networks. Ad scheduling and ad delivery method options	Product ad extensions. Advanced social and experimental settings. Advanced location options. Mobile app extensions. Advanced keyword matching. Sitelinks. Advanced language targeting. IP exclusions.
Remarketing	Ads targeting people who have previously visited your website	Keyword and audience features needed to create a remarketing campaign. Option to target by operating systems, device models, carriers and wireless networks. Advanced social settings	Advanced location options. Product ad extensions. Advanced keyword matching. Mobile app extensions. Advanced experimental settings.

Make Money Through Google Advertising

Google+

                                                                               

Make Money Through      Google Adwords

Google adwords is Google's main advertising product, it is a online markting platform, which provides you a lots of option for you online marketing campaign, you have full control on your online marketing campaign, you can start with minimum budget, spent on your ads what you want, target your selected audience, choose your keywords through keyword tool, optimize your keyword, ads for better result. Just go and try it.

Make more money easily with your online marketing campaigns. Google Adwords gives your online marketing campaign a totally new direction, User friendly interface helps you to easily control your online marketing campaign, very easy to make a online campaign, keyword tool helps you in choosing your keywords, there are many more options, google adwords really provides you new ideas, options, scopes.

Promote Your Business Make Money

                                                                                   

Why PPC (Pay-Per-Click)

If you are looking for a quick way to promote your online business and start generating sales within a matter of days/weeks then you may wish to consider starting a pay per click (PPC) advertising campaign.  Sometimes your budget won't allow you to utilise the other campaign strategies available to you. When this happens, PPC advertising campaigns are really a great way to help expose your company to potential customers on the web.

When should you invest in a comprehensive Pay Per Click campaign?

• When you need to bring targeted traffic to your website immediately.  SEO and social media take time to work and it could be a few months before you get the desired traffic using only these methods.  It will also help you see whether or not your site as it currently is will convert visitors to customers, helping you identify things that you need to change.

• When you know exactly what conversion goal you are trying to reach.  For example, if you are selling an item online or you have a form to be filled out to generate leads with, then you have a very precise goal you want to meet.  The more goals you have for you business, the harder it is to optimise your SEO and other advertising efforts to meet them.

• When you have a product that you are selling that is well known and people are looking for it.  This will allow you to get potentially thousands of clicks every month.  Niche marketing works the best when it comes to online businesses.

• When you want the chance to test out keywords to get potential customers interested before launching a full blown advertising campaign.

• Ensuring Only The Most Relevant Traffic Reaches Your Site.

• An Improved ROI.

• Support You When Your Sales Begin To Grow.

• Campaign Management That is Intuitive In An Ever-Changing Marketplace.

• Help & Advice On New Marketing Plans (That May Include SEO Advice OR SEO Package Suggestions) Tailored To Your Growing Business.

You may want to steer away from PPC campaigns if you have a small profit margin, are selling a new product or service, or if you are in a marketing niche that is completely saturated and offers you no competitive advantage. When this happens, you need to look at other alternatives in advertising.

Ads Quality Score

                                                                                            

Why Should You Care About Quality Score?

Should you be concerned about Quality Score? You probably should, but let’s find out for sure. Take a look at this list and see if any of the following apply to you:

a) You’re Paying Too Much – You’re annoyed at rising pay-per-click (PPC) advertising costs (or you wouldn’t mind paying less per click).

b) Your Competitors Seem to Be Beating You – You wish your sponsored ads would show up higher than those of your competitors, but without having to pay more.

c) You’re Dissatisfied with Your Campaign’s ROI – You want to run an AdWords campaign that maximizes profits and generates the most qualified leads, all while spending as little money as possible.

d) Lack of Resources – You understand the benefits of Quality Score but don’t have the time or energy to do anything about it, and aren’t sure exactly where to start.

e) All of the Above If you didn’t think “that’s me” with respect to any of the above, you probably aren’t doing any pay-per-click advertising. But if one or all of those problems apply to you, you’ve probably had some experience with Google AdWords.

The good news is there’s a single element that affects all of the aforementioned scenarios: Quality Score.

Improving your Quality Score will solve each and every one of the problems outlined above.

In this white paper, we’ll provide an in-depth look at Quality Score, including how it’s calculated, why it’s important, and the specific advice that Google offers on how to optimize Quality Score. We’ll also introduce WordStream, a software product specifically designed to improve Quality Score by simplifying, streamlining, and automating the repetitive, manual tasks that Google recommends in order to create high Quality Score ad campaigns, such as:

Finding specific and relevant keyword opportunities.

• Excluding irrelevant searches with negative keywords.
• Grouping thematically related keywords.
• Authoring specific, descriptive, and relevant ad text.
• And doing it all over and over again…
• After reading this white paper, you’ll have a clear understanding of what work needs to be
• done to realize the benefits of higher Quality Score, and you’ll know exactly where to start.