Why PPC (Pay-Per-Click)
If
you are looking for a quick way to promote your online business and
start generating sales within a matter of days/weeks then you may wish
to consider starting a pay per click (PPC) advertising campaign.
Sometimes your budget won't allow you to utilise the other campaign
strategies available to you. When this happens, PPC advertising
campaigns are really a great way to help expose your company to
potential customers on the web.
When should you invest in a comprehensive Pay Per Click campaign?
- When you need to bring targeted traffic to your website immediately. SEO and social media take time to work and it could be a few months before you get the desired traffic using only these methods. It will also help you see whether or not your site as it currently is will convert visitors to customers, helping you identify things that you need to change.
- When you know exactly what conversion goal you are trying to reach. For example, if you are selling an item online or you have a form to be filled out to generate leads with, then you have a very precise goal you want to meet. The more goals you have for you business, the harder it is to optimise your SEO and other advertising efforts to meet them.
- When you have a product that you are selling that is well known and people are looking for it. This will allow you to get potentially thousands of clicks every month. Niche marketing works the best when it comes to online businesses.
- When you want the chance to test out keywords to get potential customers interested before launching a full blown advertising campaign.
- Ensuring Only The Most Relevant Traffic Reaches Your Site.
- An Improved ROI.
- Support You When Your Sales Begin To Grow.
- Campaign Management That is Intuitive In An Ever-Changing Marketplace.
- Help & Advice On New Marketing Plans (That May Include SEO Advice OR SEO Package Suggestions) Tailored To Your Growing Business.
You may want to steer away from PPC campaigns
if you have a small profit margin, are selling
a new product or service, or if you are in a marketing niche that is
completely saturated and offers you no competitive advantage. When this
happens, you need to look at other alternatives in advertising.
