Benefits Of Adwords

Benefits of advertising with Google Adwords

A few important things makes Ad Words diffrent from 

other kinds of advertising.

Google Adwords  

Provides several advantages over other advertising platform. (1) immediate visibility, (2) complete accountability, (3) budget flexibility, and (4) terrific analytical software to provide insight and guidance towards optimizing the business results of the campaign.

Reach people at moment they’re searching for what you offer

• Your ad is displayed to people who are already searching for the kinds of products and services you offer. Then these people are more likely to take action.
• You can choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
• AdWords reaches 80% of Internet users in the US. That's a big audience.

Control your budget

• With cost-per-click bidding, you're charged only when someone clicks your ad, not when your ad is displayed. There are a variety of bidding options you can choose from.
• You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
• There's no minimum spending commitment.

See exactly what's working in your ad, and build on it

• View a report of how your ad is doing -- see how many new customers connect to your business from your ad, where they're coming from, and other details.
• Use AdWords' tools to edit and improve your ad, and increase the number of potential customers who contact your business.
• It's simple to get started, and it's easy to pause or stop. No strings attached.

Example

Let's say you run a bakery near Washington. Set your ad to appear to customers in just that location, and when someone living or vacationing there searches Google for "blueberry muffins near Washington," they could see your ad and click it to connect to your business.