Adwords Campaign Setting
There are few options in Adwords Campaign Setting.
General
: This is the option where you should enter your campaign
whatever you want and you can pick your campaign type here. Adwords
enters a default name if you not your one. You should choose a
campaign which clearly describe the theme of the campaign so that you
can easily find it in your account. Your campaign name will not
visible to your customers.
It
is depends upon your choosen campaign type that which settings will
be shown when you create or edit your campaign, such as Budget and
Targetting.
Locations
and Languages : Here you can select locations and
languages, depending on your campaign type. Your ads will typically
appear to people located in those location who have selected of those
languages as their preference.
Networks
and Devices : Here you can select networks type where you
want your ads should appear, whether it is on search results pages
like Google, or on other Google's partner sites to show ads, by
default Enhanced Campaigns target all types of devices.
Bidding
and Budget : Here you can choose a bidding option based on
whether you want to bid on Impressions or Clicks, or if you want to
automate your bidding. You can also define your daily budget, the
very amount you want to spend on average each day for your ad
campaign. Whatever your budget is totally depends upon you, and you
also change your budget whenever you want.
Ad
Extensions : Ad
extensions let you include even more information with your ads. For
example, you can select extensions that include your store address or
phone number.
Advanced
settings
:
There are several advanced settings from which you can choose:
- Schedule: set a start and end date for your campaign.
- Ad scheduling: choose certain days or hours of the week for your ads to show.
- Ad delivery: decide whether your ads should be shown evenly throughout the day, or when they're more likely to get clicks or conversions.
Note
: If a campaign contains multiple ads, the settings of that campaign
apply to all ads within it.
Hot
Tips : If you've already set up a similar campaign and you want to
use the same settings, you can save time by loading the settings from
your existing campaign into your new campaign. You'will see this
option in the General settings section, just under the campaign type.
