Text Ads and Keyword Placements

HowTo Target Your Ads

Ads are essential part of a successful advertising campaign. Targetting ads to the right customers is a big challenge for your advertising campaign. You have to designed the perfect ads to attract your customers to your business. Your ads alone will not help you to reach your goal. Adwords offer different ways of targeting your ads.

Here are few steps below to target your ads on Google search and the Google Search Network.

Keyword Targeting

Choose words or phrases very relevant to your product or service, so that your ads appear when someone use those terms to search on Google or search partner sites, like AOL, you should create a highly relevant keyword list, so you increase your chances to show your ads to the most interested customers.

Location and Language Targeting

Choose the language and geographic locations, such as country, region or city, where your desired customers are located. After you set these targeting options, Google Adwords determines who to show your ads based on different factors.

Device Targeting

Choose to show ads when people search on their computers, mobile phones with full browsers, like iPhones and Android devices, or tablets. Depending on your goals. You can target one or multiple devices.